Nothing excites us more than the opportunity to build a brand from scratch, it’s the ultimate privilege, and challenge, and one that the guys at MOB Group brought to us as they enter a period of growth and transformation.

The guys at MOB have built a reputation as one of the leading corporate wellness facilitators in London, offering keynote talks, workshops, fitness classes and even live cook along classes, all with a mission to help companies help their people be the best version of themselves, at work and in the wider lives.

With a goal to expand their offer into the wider personal performance space with an increased focus on helping to drive personal progress, growth, learning and development, our brief was to create a new brand proposition and identity that reflected a growth mindset, was future facing and uplifting and felt emotional versus overly functional.

We developed a new proposition of Powering Personal Progress, reflecting their legacy of being a wellness and fitness brand with a new focus on progress, and created That Day as their new hero brand name, supported with a progressive new typeface and brand identity. The new legacy they hope to create with this brand, is for their client customers to always remember ‘that day’ they enrolled on a course was the day that they started their journey of progress.