Vintage Inns is one of the UK’s largest network of premium, authentic country pubs, offering guests the highest quality food and drink in stunning rural locations, with renowned customer service. The festive season is key for Vintage Inns both commercially, but also to attract new guests and provide an experience that will keep them coming back across the year.

Our brief was to create a campaign that would cut through the Christmas hospitality clutter, feel special and premium to attract discerning diners, feel authentic to the brand’s rich and traditional heritage, and crucially, drive bookings.
We created a campaign strategy rooted in capturing the Joy of Christmas, delivered through a striking campaign art direction, with a unique twist for each key date across the season, accompanied by warm and luxe photography and film bringing the guest experience to life. The activity was rolled out across all Vintage Inns point of sale, paid and owned digital media and website and CRM.