Maverick Races offer a packed calendar of trail races situated across the UK and unique running camps across the world, delivering something for everyone no matter their running ability. The brand is more than the events they hold, over the years they have harnessed a community that holds the great outdoors at their core.

We created a comprehensive social media strategy, containing a range of content pillars to represent each element of the brand. Month on month, we deliver a content plan combining a balance of Maverick event promotions and trail running expertise, alongside content that champion their brand partners and put a spotlight on their community; the Mavericks.

Since the implementation of this strategy, Maverick Race’s following has grown by 23.6%, and their content is consistently hitting an average engagement rate of 7.51%.