Little Yeo’s Organic is the kids yogurt range from parent brand Yeo Valley Organic – a delicious range of all natural fruit flavoured yogurt pots and pouches made with organic whole milk, real fruit and never any nasties, for children aged 6 months to 5 years.

We were tasked with delivering a standout campaign that would get Little Yeo’s Tiny Tasters range on the radar of paretns starting their weaning journey, with heart, humour and impact.

Leveraging the insight that babies from their adult eating habits from their very first taste of food, we created the campaign platform ‘Start them as they wean to go on’ – a motivating call to arms to parents to start their little ones off on their eating journey in the healthiest way possible. To bring this to life in a fun, down to earth and real way, we decided to put real babies in the spotlight, hand them as much yogurt as they wanted, and capture the magic of first tastes in all their messy, scrunchy-faced glory.

The result was a hero film led by the line “Because your kids are sweet enough… right?”, supported by a suite of digital and social assets that felt instantly relatable to modern parents. One green highchair, three ridiculously cute kids, an iconic track and a lot of yogurt. This was a production designed to feel joyful, energetic and real.

To round it out, we activated a nationwide OOH campaign across key retail locations including Tesco and Waitrose, ensuring that Little Yeos made a splash both in feed and on the shelf.

This campaign marked the official launch of Tiny Tasters, a creative platform and content series built to grow with the brand, one spoonful at a time.