A major part of our rebrand work for Central Co-op involved a complete transformation of their funeralcare business. With a brief for retail and funeralcare to sit under the same, single Co-op masterbrand, we needed to create a more progressive and modern funeral brand, whilst retaining a sense of warmth and empathy that is so essential to the category.

From a completely new colour palette, to new photography, bespoke illustrations, new brochures and posters and a complete overhaul of the Kettering Funeral home, the new look funeral brand is now here.

It’s been a privilege to lead on this project and see the positive response from customers who rely on the Central Co-op and their amazing people at difficult times.