Charlie the Vet Brand Creation

Creating a brand from scratch is a huge privilege and something that truly excites us. When Charlie Astle, qualified veterinary surgeon, approached us to create a brand for her new to market first aid kit for pets, we jumped at the chance.

As a practicing vet for over 10 years, Charlie is on a mission to enable pet owners to take the best care of their furry friends in those emergency situations when a vet isn’t immediately available. So what better way to help pet owners than with a pet first aid kit that provides pet owners with the tools and knowledge to help treat common first aid emergencies.

We worked with Charlie to develop a powerful brand proposition and identity. Robust creative development led to the production all brand assets from logo, colour palette, packaging design, photography, illustrations, tone of voice and social content.

Paid and organic social strategy and delivery led the way to support the brand as it launched into market, leading to a growth in social following of over 800% within the first month with the brand now well on its way to support the millions of pet owners in the UK to be there for their pet.

“Fridays At Nine created our branding and designed our product and I absolutely love their work; it is even better than I could have dreamed of. The team are all extremely talented and are also very friendly and helpful too. I highly recommend them.”

Charlie Astle, Founder, Charlie the Vet