For young adults, the British summer is the ‘silly season’, a period of freedom, fun and discovery. In a world where alcohol-free beer tends to target more mature drinkers, Bud Lime is a refreshing alternative in AF beer for young drinkers – more fun, more accessible and crucially, with more flavour thanks to its refreshing lime twist.  

Our brief was to launch Bud Lime to young adults in a way that would bring to life the brand’s quirky personality and unique flavour profile, to cut through the alcohol-free noise and drive rate of sale across Asda and B&M stores nationally.  Get Your Tang On! was a fun, high energy campaign centered around a call to action inspiring young drinkers who didn’t necessarily want to drink alcohol, to make the most of their favourite summer moments. 

We delivered a fully integrated campaign, from creative development and production through to media planning and buying, with the campaign running across Sky AdSmart and paid social channels targeting retail hot spots and interest based audiences, delivering over 1.5m impressions.