Life Jacket Summer Campaign 2022

Following the success of the highly impactful May brand campaign ‘We don’t do skin care, we do skin protection’, we needed to create an equally strong summer campaign that would maintain LifeJackets ‘protection promise’ whilst capturing the feel good vibes of the season and communicate the real zest for life that the brand shares with it’s target audience.

‘We’ll take on the sun, You take on summer’ was a big bold, attention grabbing campaign that was designed to give outdoor lovers peace of mind that with LifeJacket, they could get out there and make the most of summer without worrying about the damage the strong seasonal UV rays could be doing to their skin.

Using LifeJacket’s strong graphic style alongside vibrant lifestyle imagery, we created 12 executions featuring the entire Sun Protection range, including Sun Gels, UPF Clothing, Sun stick and the new SPF50+ Sun Spray.

The campaign was implemented through a multi-channel campaign comprising paid and owned social media, PPC and digital display, ambassador partnerships and CRM.

“As a small team we really lean on FAN for all areas of marketing. They go above and beyond for us and have been a core part of LifeJackets growth in the last two years”.

Billy Boulos, Founder, LifeJacket Skin Protection