Faune is a slow fashion brand founded in 2020, creating vintage-inspired clothing for women and children, designed to transition effortlessly from dusk through day.

We partnered with co-founders Delia and Nicola to shape a focused social media strategy that supports both brand storytelling and commercial goals. This included a combined approach to paid and organic content, along with clearly defined content pillars tailored to each phase of the collection cycle.

As part of our wider customer engagement strategy, we also developed and manage a monthly email newsletter. Each issue includes styled edits of Faune collections, structured around the brand’s core themes of dusk, dawn, and day. These edits pair strong visual content with copy that reflects Faune’s tone of voice. We also introduced a regular Faune in the Wild section to spotlight user-generated content from customers and influencers. This not only builds community and encourages brand loyalty but also provides real-world styling inspiration. As an added incentive, loyal subscribers are occasionally offered exclusive discounts and early access to new pieces.