Skin protection, its a no brainer, right? Wrong. Research told us that over 70% of men aged 25-44 didn’t want to get wrinkles early, but less than 20% actively protected their skin daily to prevent the signs of premature ageing.
We developed a spring campaign that confronted the reality around the lack of inertia around skin protection with a no-nonsense straight talking campaign that got to the heart of the issue, and the solution. The campaign ran across digital and social channels in the lead up to Skin Cancer Awareness Month and is one of the highest converting campaigns to date.
