For our second instalment of Dorset Tea’s winter campaign, we introduced new, local characters who embody the spirit of the brand and the county, taking to some iconic regional locations to transport audiences into the moments when there is no better time for a cup of sunshine. Shooting on location at the historic Hardy’s Monument and the iconic Weymouth beach, we created a suite of character and product content that was then used to create an integrated campaign across digital and local OOH channels.