Maverick Race 2023 - FRIDAYS AT NINE

campaign strategy & activation

Maverick Races are a unique series of trail races across the South of England for runners of all abilities from seasoned runners to those embarking on their first ever trail event. Maverick Races have an incredible sense of community creating an incredible atmosphere and comradery. It’s a community vibe that welcomes runners of all abilities and interests and when you attend a Maverick Race that welcoming and warm vibe is infectious.

Our brief from from Maverick Race was to evolve their marketing strategy to recruit new runners to their events. We developed a new brand campaign “Come run with us” which acts as a new, open and inclusive invite to join a Maverick Race and a flexible copy device that works to invite different regions, types of runners (including dogs!) and reasons for running.

This new campaign was rolled out across paid digital and owned channels using a new suite of epic photography. Campaign results have been exceptional delivering a 45% increase in IG reel views in 3 months and 12 x ROI on paid conversion activity.