Christmas 2022 saw our latest work for Pets at Home flagship brand Wainwrights bring all the festive feels to dog lovers across the UK.

Share the Joy was all about making your dog feel as part of Christmas as the rest of the family, and this feel good campaign with a lovely festive, art direction was brought to life across major feature space in all Pets at Home stores nationally, online and through digital and social activity.

And in the true spirit of sharing the joy, the campaign was also underpinned by a partnership with Canine Partners, an amazing charity who partner specially trained assistance dogs with people who have physical disabilities physical disabilities, where Wainwrights donated £20,000 from their Chrismtas sales to help transform the lives of those in need.